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YouTubeMatthias Glaser, PhD
The Tools of Marketing Communications
I briefly present the tools/key instruments of the #marketing #communications mix: advertising, PR, personal selling, word of mouth … Free to read article about how to improve storytelling in advertising: https://www.tandfonline.com/doi/full/10.1080/00913367.2021.1973623 More on Advertising (playlist): https://www.youtube.com/playlist?list ...
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