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A/B Testing vs Multivariate Testing

YouTubeTesting Theory

A/B Testing vs Multivariate Testing

What is the difference between an A/B test and a Multivariate test? When should you use one test versus the other? What are the key differences between multivariate testing and A/B testing? In this video, we will review the main points that conversion rate optimizers need to understand to appropriately leverage the right tool for the job. I ...

7.3K viewsMar 12, 2020

A/B Testing Tutorial

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