A/B testing is employed to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and to determine which of the variants is …

Dec 15, 2016 · A/B testing is a method of comparing two versions of a product, service, or idea to determine which performs better and drive decision-making.

Sep 22, 2025 · A/B testing is an experiment in which marketers split their audience and create multiple versions of a particular variable in a campaign to test the effectiveness of that variable …

May 6, 2025 · A/B testing is a solidly established experimentation method to compare two versions of a system or variable, such as a computer algorithm, a predictive analysis model, or …

Jul 23, 2025 · A/B testing or split testing, in a nutshell, is a means to compare two iterations of an email, website, or other marketing asset and assess the performance differences between them.

1 day ago · A/B testing, or split testing, is a quantitative user research method. In A/B testing, researchers show different users two versions of the same design to identify which one …

May 5, 2025 · A/B testing has been around for a century. And it’s become so common that many of us don’t even notice it. Whenever you pick up your phone, you’re likely becoming part of an …

May 28, 2025 · The A/B testing method determines which of two versions of something produces the best results. It’s often referred to as “split testing” because groups of users are split into …

Jun 23, 2025 · A/B testing, also known as split testing or bucket testing, involves comparing two or more versions of a software feature to determine which performs better based on predefined …

What is A/B testing? A/B testing, also called split or bucket testing, involves presenting two versions (A as the control and B as the variant) to comparable visitors or viewers …