Polina tells PEOPLE that seeing her father’s excitement while searching for her wedding dress in Rome became the most unforgettable part of the day Ashley Vega is a writer-reporter at PEOPLE. She has ...

David’s Bridal unveiled sweeping changes to its C-suite this week, naming Heather Braddock its chief global transformation and operations officer and Scott Saeger its chief technology officer, the ...

King of Prussia-based David’s Bridal is charting a new course as the longtime bridal retailer works to reinvent itself, writes Erin McArthy for The Philadelphia Inquirer. Under CEO Kelly Cook, the ...

Released March 6, “The Bride!,” with its triumphant exclamation point and promotional posters that prefaced the title with “here comes the motherf***ing,” presents the image of a countercultural, ...

“I instantly thought the invite will end up in the trash anyway, so who cares,” the bride said Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She has been working at PEOPLE since 2024, and ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. A bride‑to‑be has shared the moment she unboxed her wedding invitations—only to realize something was wrong. Claire ...

Kelly Cook got married in a $19 dress from a Macy’s clearance rack. She and her husband, Damon, had $100 in their checking account at the time, she said. There was no theme, website, or videographer, ...

David’s Bridal is making one of its most significant category moves to date, stepping into Indian bridal through a new partnership with Kynah, the Los Angeles–based South Asian bridal specialist. The ...

David’s Bridal Inc., a retailer which opened as a small bridal salon in Fort Lauderdale in 1950, has launched a wholesale division promising both independent and national retailers margins of at least ...

David’s Bridal is launching a wholesale division, starting with capsule collections of more than 50 gowns from select designer brands, according to a Monday press release. Vera Wang Bride, Oleg ...

David’s Bridal, which has been steadily expanding beyond its showroom roots for several years now, is moving into wholesale, offering exclusive designer capsule collections from Vera Wang Bride, Oleg ...