Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

Microsoft may soon allow PC players to enjoy original Xbox and Xbox 360 games thanks to an official emulator for Windows. While the talk of the town is the upcoming Project Helix, a new report ...

We have seen a lot of rumors swirling about the next Xbox console for a while now. So far, reports indicate they are true — with Xbox CEO Asha Sharma confirming the next console, codenamed "Project ...

Discover a curated xbox game pass games list featuring the best xbox game pass games across genres, from blockbusters to indies, ideal for new and returning subscribers. Xbox Game Pass - Official ...

"Xbox mode" (formerly Xbox Full Screen Experience) is here to replace your console. Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team ...

The new Xbox boss Asha Sharma revealed the codename as one of her first big announcements. The new Xbox boss Asha Sharma revealed the codename as one of her first big announcements. is a senior ...

Looking ahead: Months of rumors have suggested that the next Xbox will be a hybrid of PC and console, supporting Xbox games alongside standard Windows software. A brief message from the Xbox ...

TL;DR: Microsoft's next-generation Xbox, codenamed Project Helix, will support both Xbox and PC games, emphasizing high performance and seamless gaming across devices. Xbox's new CEO, Asha Sharma, ...

Microsoft has announced that its rolling out support for streaming games at 1440p on Xbox consoles. Game streaming is a key benefit of paying for a Game Pass subscription, and as of 2025, now also ...

PCWorld highlights how Microsoft’s new Xbox leadership under Asha Sharma could address customer frustration over Game Pass Ultimate’s 50% price increase to $29.99 monthly. Microsoft Rewards points, ...