Most customer-obsessed companies rely on traditional customer churn prediction models that leverage transactional analytics to predict the future risk of cancellation. These models use transactional ...

Customer churn — and the problems it brings to light — is nothing new. No matter how many new customers you bring on board, you can easily negate your sales team's gains if your churn rate is high. It ...

Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty. Predictive power improves engagement. Top brands use AI in ...