There's a new matcha spot in town! South Korean matcha chain Super Matcha just opened its first Philippine branch at SM Megamall in Mandaluyong City. The matcha brand held its grand opening on March ...

Some say it offers a smoother, less jittery buzz than coffee. Ask Well Some say it offers a smoother, less jittery buzz than coffee. Credit...Eric Helgas for The New York Times Supported by By Alice ...

A matcha chain that's a huge hit in Japan is about to open its first-ever North American location, and it's landing smack-dab in one of Toronto's buzziest neighbourhoods. If you're a Toronto resident ...

Long before "That Girl" went viral on TikTok, touting matcha as a key to the social media movement's COVID-era holistic and healthy lifestyle, there was Dr. Andrew Weil. Weil has been singing matcha's ...

Matcha latte next to matcha powder with a bamboo whisk on a wooden background - Montri13rd/Getty Images We may receive a commission on purchases made from links. Buying matcha at the store can be hit ...

Rita’s Italian Ice & Frozen Custard, the largest Italian Ice concept in the world, is putting a frozen spin on one of today’s most in-demand beverages with the launch of its NEW Frozen Matcha. The ...

Most of us are trying to optimize something. Our sleep score. Our protein intake. Our morning routine. But when it comes to your morning caffeine fix, old habits die hard. Coffee’s been the default ...

Starbucks is promising love at first sip with its limited-time Valentine's Day menu. On Feb. 3, the chain unveiled two new Valentine's Day-themed drinks. Separately, it also added two new matcha ...

As New Year’s resolutions go, one of the top has to be to swallow more green stuff. Filling the plate with veggies is one option, but what if it’s possible to consume greens as a smooth, unctuous sip ...

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

Headline: Matcha quality decline: Is it a ‘victim of its own success’? Matcha has taken the world by storm. The green flavour has, in a short time, gone from relative obscurity to omnipresence.