"Slopaganda" is too weak a term to capture how powerful this "highly sophisticated" content is, one expert says.

A Lego creator figured out how to make Ryan Gosling's bestie out of a $20 'Cute Bunny' set. Reading time 2 minutes Fans who saw Project Hail Mary this weekend, and there were plenty of them, could ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...

Mamma mia! Lego fans have finally gotten confirmation from Nintendo that, yes, we are getting a Lego minifigure of Mario. This new fig will arrive sometime in 2027 alongside new sets that will likely ...

The Smart Brick comes with three of eight Star Wars sets at launch, although most smart-enabled sets ship without it. The Smart Brick comes with three of eight Star Wars sets at launch, although most ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being paid isn't quite worth it. Reading time 3 minutes Ever since they were ...

Designed as a set piece for adult builders, the Lego Technic McLaren MCL39 is a brick-by-brick replica of the car driven by Lando Norris and Oscar Piastri in F1 2025. Young motorsport enthusiasts are ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

The star of the show, to a lifelong Lego builder like myself, is the refreshed Grogu figure. The lovable green life-form originally referred to as “Baby Yoda” by fans was first introduced into the ...

Now's your chance to hang a Lego version of "Bridge Over a Pond of Water Lilies" on your wall. Lego's new set inspired by Claude Monet's Bridge Over a Pond of Water Lilies at Giverny, with the ...