Learn how modern B2B retention strategies drive expansion, prove value, and reduce churn through AI, digital customer success, and payment optimization.

Here's how to create content that helps your customers understand your product, find the right features and get the outcome ...

The 2026 B2B Trends Report shows 82% of marketers now prioritize short-form video. Learn how to adapt your content strategy.

Learn how to improve B2B conversion by optimizing self-serve buying experiences, including pricing clarity, checkout design, ...

A rumored pairing of Salesforce Inc. and Informatica Inc. is a bad match, insists one of Informatica’s co-founders. Jon Swartz is a senior reporter for MarketWatch in San Francisco, covering many of ...

Stay ahead of the curve with Demand Gen Report’s 2026 B2B Trends Research Report, your ultimate guide to navigating the rapidly evolving B2B landscape. Packed with actionable insights, this report ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Salesforce paid $8 billion for ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The pace of innovation in B2B marketing has never been ...

Salesforce Inc. today released details about its thinking in acquiring Informatica Inc. despite that company’s apparent overlap with Salesforce’s MuleSoft integration subsidiary. Executives said the ...

97% of B2B marketers consider thought leadership critical to success. 93% using original research-based content report it effectively drives engagement. Original research is rated more trustworthy ...

Expedia’s B2C and B2B segment strategy is taking off. The B2B side continues to grow, while the consumer division is finally steadying after a long tech overhaul. After several uneven years, Expedia ...

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential ...