There's a new matcha spot in town! South Korean matcha chain Super Matcha just opened its first Philippine branch at SM Megamall in Mandaluyong City. The matcha brand held its grand opening on March ...

As it turns out, matcha isn’t just reserved for a daily caffeine fix—the best matcha perfumes are trending too. In recent years, the broader matcha craze has swept much of the Western world—despite ...

Matcha latte next to matcha powder with a bamboo whisk on a wooden background - Montri13rd/Getty Images We may receive a commission on purchases made from links. Buying matcha at the store can be hit ...

Priyanka Shahane is a writer for Food & Wine, specializing in kitchenware product reviews. She has over 12 years of experience writing and editing, plus over 20 years of cooking and baking experience.

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

Once a niche order at specialty cafes, matcha is now firmly in the mainstream—and demand for the drink is showing no signs of slowing down. Along with permanent storefronts, pop-up cafes with ...

Headline: Matcha quality decline: Is it a ‘victim of its own success’? Matcha has taken the world by storm. The green flavour has, in a short time, gone from relative obscurity to omnipresence.

So many Americans start their day with a cup (or two) of coffee. Yet as popular as Java is in the U.S., other parts of the world tend to favor other sources of caffeine. Matcha, for example, which ...

Before matcha's recent surge in popularity on social media, bartenders rarely considered whisking green tea into the mixed drinks they were making. Rensel Cabrera, bar director at The Sylvester in ...