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Marketers assume that the more choices they offer, the more likely customers will be able to find just the right thing. They assume, for instance, that offering 50 styles of jeans instead of two ...

Fun fact about me: I am obsessed with giving myself at-home pedicures. I love everything about soaking my feet in a foot bath, sloughing off my dry calluses with a pumice stone, and slathering on my ...