Lush lashes, here we come! Makeup Artist Megan Thomann shares an eye-opening tutorial. You can reach her at [email protected], if you’d like help with your look. Follow Megan on ...

Learn how to create a stunning sun and moon makeup look with this easy step by step guide, perfect for beginners and creative ...

One shopping editor detailed her top makeup products for a glowy spring look — and showed us how to use them. Shop hydrating ...

Voodoo Makeup, a New Orleans-based beauty company, is set to open a storefront in Katy this spring, owner Aimee Carr confirmed.

Step-by-step guide to creating your first character in Where Winds Meet, including face, hair, and tips for creating characters with darker skin tones.

Ah, the age-old complexion question: When doing a full face of makeup, does foundation or concealer go first? While some makeup is self-explanatory—primer should go first and setting spray should go ...

Blurred lips are poised to be the standout makeup trend of 2026 — and you can thank Nina Park for bringing the look from Korean beauty circles to the red carpet. The Korean-American makeup artist has ...

Canadian trans mass shooter Jesse Van Rootselaar is seen wearing makeup in a selfie he shared in a transgender online forum — in which he excitedly touted it was his “first time” getting dolled up.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Underpainting has existed backstage at runway shows for years, but it wasn’t until celebrity makeup artist Mary Phillips pulled back the curtain on the technique in late 2025 that it became a ...

Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing clean girls gave us is a skin-first approach to makeup, with lighter-weight formulas that ...

For the past few years, beauty has lived in its no-makeup makeup era; skin tints have been used instead of foundation, clear gloss instead of lipstick, barely there bronzer, and neutral everything.