These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

It’s not shocking to see cases of the flu jump up during respiratory virus season. But there’s been enough talk about the so-called super flu swirling around that it’s fair to wonder what’s going on ...

Instagram is rolling out a new tool called Your Algorithm that gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with ...

BEIJING, Dec ‌20 (Reuters) - The content recommendation algorithm that powers the online short ‌video platform TikTok has once again come under the spotlight after the app's Chinese owner ByteDance ...

President Trump’s trade policy, inflation and climbing stock prices shaped business and the economy this year. By Christine Zhang In recent years, macroeconomic tides have ebbed and flowed, but one ...

Add Yahoo as a preferred source to see more of our stories on Google. “I’m not going to discuss details, but what I can talk about is in terms of the show,” Snyder Urman told Deadline. “The last ...

TikTok’s algorithm favors mental health content over many other topics, including politics, cats and Taylor Swift, according to a Washington Post analysis. At first, the mental health-related videos ...

In the age of AI, business leaders must be fluent in technology and human values. Distinguish between decisions augmented by algorithms and those requiring human judgment. Ethical responsibilities of ...

With its playlist chatbot, Spotify says you could ‘curate your next Discover Weekly, exactly the way you want it.’ With its playlist chatbot, Spotify says you could ‘curate your next Discover Weekly ...

Spotify is attempting to give users more control over the music the streaming service recommends with a new playlist feature called "Prompted Playlist." The beta feature is rolling out in New Zealand ...

The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels. Instagram launched Your Algorithm in the U.S. today, a ...