IEEE

Machine Learning Models in Customer Behaviour Prediction: A Comparative Analysis

Abstract: Understanding and predicting customer shopping behaviour is essential for enhancing user experience, optimizing marketing strategies, and increasing sales in e-commerce. This study compares ...
Total Retail

Retail and CPG’s Precision Era: How AI is Reshaping Forecasting, Fulfilment and Customer Engagement

The retailers that succeed will be those that treat AI not as a standalone technology initiative but as a core operational ...
IEEE

Development of a Predictive Wear Model Based on Test Data Using Machine Learning Algorithms

Abstract: This study explores the application of machine learning algorithms to predict abrasive wear based on the chemical composition and hardness of materials, validated through tests using ASTM ...
IEEE

Optimizing Customer Relationship Management (CRM) Systems Using Advanced Machine Learning Algorithms

Abstract: Using machine learning approaches, this effort aims to enhance CRM systems. Controlling client interactions, increasing client retention, and strengthening sales strategy are all greatly ...