Despite the rapid rise of generative AI in artistic and professional domains, new research suggests that artificial intelligence has not surpassed humans in creative thinking. After analyzing 17 ...

Artificial intelligence has been evolving for decades, but in recent years we have witnessed a particularly noticeable shift ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Wonder Project, the independent producer of series like "House of David," has teamed with pedigreed AI startup Luma to launch ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

Forbes contributors publish independent expert analyses and insights. I cover digital trends in travel, media and entertainment. New York - World of AI·magination is Artechouse Studio's venture into ...

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, accountability, and responsible AI use. Ethical failures with AI rarely come ...

David Shelley, CEO of Hachette’s U.K. and U.S. operations, on taking on Big Tech, defending copyright, and why the future of ...

While it seems that software firms want to put AI into everything, many creative people want tools that are AI-free. I'm one of them. I'm not against AI by any means – I use AI tools in music, and ...