Instagram's new logo divides adland, with Adam Ferrier, Darren Song, Rosie Brown and Casey Midgley weighing in on the platform's fresh look.

Instagram rolled out a new logo last week — which instantly drew jeers from some users. One of the top criticisms was that ...

When Instagram head Adam Mosseri took to the platform to reveal a new wordmark late last week, the response was somewhat predictable. Social media users quickly looked for flaws i ...

But, I’d argue that it’s only recently that the trend has drifted into something that feels . . . forced. Panera Bread’s ...

The north London-based club has gone all in on fan co-creation, building one of football’s most authentic and distinctive ...

Ruger’s phoenix-style eagle is more than a familiar emblem on grips and advertisements. Its color change became a subtle ...

That iconic Mercedes-Benz star has a surprisingly strange history, and its three points are more than a simple design choice.

The updated branding will appear across all of Jif’s products starting this fall, and includes a new wordmark, logo, fonts, ...

Explore the impact of Instagram's new logo design on brand identity, consumer perception, and overall marketing strategy.

Explore how iconic British auto brands like Royal Enfield, Triumph, BSA, and Norton are now thriving under Indian ownership, ...

The pause comes as the story raises questions about when rebranding solves a real problem versus creating one.

Marking its first text-logo update since 2016, Instagram debuts a modernized hybrid wordmark blending cursive flow with structured print lettering.