I’ve died more times than I can count, and I’ve never had more fun doing it.

Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

Asha Sharma has been the new head of Xbox for about a month now. What are her bold plans for trying to reverse the platform’s recent decline? According to The Information, better slogans and exploring ...

The gaming brand's updated 2026 gaming laptops include Intel's refreshed Core Ultra 200HX Plus chips in the 16- and 18-inch Area-51 models, plus OLED screens in the 16-inchers—available now. After ...

TL;DR: Microsoft plans to revive its Xbox Backwards Compatibility Program for its 25th anniversary, enabling iconic games from four Xbox generations to be playable on the upcoming Project Helix ...

We have seen a lot of rumors swirling about the next Xbox console for a while now. So far, reports indicate they are true — with Xbox CEO Asha Sharma confirming the next console, codenamed "Project ...

Leon is a young, aspiring gaming journalist from the city of Lincolnshire, England. Since the early years of his life, he has been obsessed with gaming, stemming from his initial introduction through ...

Nearly all evidence of Microsoft's "This is an Xbox" campaign has been quietly removed from the internet (via Game Developer). The news post that kicked it all off is now a blank webpage, though the ...

After sharing the first basic details about its next Xbox console earlier this month, Microsoft has revealed more about the platform's technology this week at the Game Developers Conference. The ...

Microsoft's next-generation game console will feature AMD silicon, as did the Xbox Series X and Series S from 2020, an executive said on Wednesday. Jason Ronald, a vice president in Microsoft's Xbox ...

Xbox turns 25 in 2026, while ID@Xbox, the platform’s indie-centric program, turns 13. That means that indies have been core to Xbox’s DNA for half of its lifespan. And yet, the future of Xbox’s indie ...