Marketing at Sony Pictures Releasing International, India, says local culture is key to making global franchises resonate with audiences.

Mary Dickson, a downwinder from Salt Lake City who has survived thyroid cancer, said when she first saw Utah’s pro-nuclear billboards earlier this year while driving to Idaho, “I wanted to scream.” ...

Three Utah organizations filed an FTC complaint alleging the state’s nuclear energy campaign is misleading and downplays radiation and waste concerns. Utah is pursuing nuclear energy as part of Gov.

Sony is flexing its video game muscle with a new “It Happens On PS5” ad campaign, and the one-minute video features arguably ...

Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI.

Rhode Island has hit a turning point with AI use in campaigns, which is being used to generate images and video with little ...

SearchSyft, a new performance-based search marketing platform, today announced the launch of a search acquisition model ...

Most women who appear on RushTok won't turn a viral video into a trip to Fashion Week, let alone a six-figure career. Still, those success stories reveal another reason brands are eager to get inside ...

Public Good, led by Melissa Anderson, tackles how brands often fail to effectively communicate their positive impact, relying ...

Democratic gubernatorial candidate Amy Acton’s first TV campaign ad ends a months-long stretch in which Republican opponent Vivek Ramaswamy and his allies had Ohio’s airwaves to themselves.

Media buys, including TV and digital ads, still account for more than half of campaign spending costs. Florida's large ...

CINCINNATI (WKRC) - A national consumer advocacy group is attacking Kroger with an ad campaign designed to sow doubt in its customers. So, who is behind the campaign and why is it targeting Cincinnati ...