Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct ...

There is no such thing as “being optimized” when it comes to keywords and repetitions. This is similar to looking at “authority” scores for domains. The optimization scores you get are measurements ...

What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human creativity in the AI era.

Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands ...

Managing search marketing in 2026 feels less like pulling levers and more like steering a ship. The manual controls we relied ...

The only real way to make money online is by selling products, right? Not so fast. Plenty of people make money online without ...

Blogging in 2026 is a professional pursuit that blends the timeless principles of valuable writing and audience trust with ...

AI is significantly impacting the SEO landscape and making SEO easier and more accessible. If you’re a small business ready to level up your SEO campaign, explore how ChatGPT and Gemini can help build ...

Lisa M. Given receives funding from the Australian Research Council and Australia's eSafety Commission. She is a Fellow of the Academy of the Social Sciences in Australia and the Association for ...