Microsoft researchers said some companies are hiding promotional instructions in "Summarize with AI" buttons, poisoning chatbot memories to influence future recommendations.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Clear problem definition is the foundation of effective enterprise SEO, aligning teams around facts instead of assumptions.

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Just last week, I again watched as my neighbor spent two hours washing, detailing, and meticulously waxing his vintage Chevy Corvette. That routine got me thinking: I don't believe I've ever seen him ...