Programmatic digital out-of-home (pDOOH) is becoming a more established part of agency media planning in Australia, with three in four agencies expecting investment to increase over the next year, ...
IAB Australia finds three in four agencies expect pDOOH investment to rise, as buyers demand clearer ROI, measurement and transparency.
NDTV Profit on MSNOpinion
The premium of scarcity: Why digital advertising must pivot amid AI-led supply crunch
As AI search drains the web, fewer impressions are worth more, but only the ones a publisher can prove.
Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...
APP faces walled-garden ad pressure but strong FQ2’26 results and FQ3 guidance support a deep value buy at 14.95x ...
Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...
Strategus today announced that it has been named to the 2026 Inc. 5000 list, marking its ninth consecutive year among America’s fastest growing private companies. Built on a decade of CTV ...
Q2 2026 Earnings Call August 12, 2026 4:30 PM EDTCompany ParticipantsStephen Silvestro - CEO & DirectorEdward Stelmakh ...
Three programmatic accreditors have voluntarily withdrawn their petitions to continue being recognized by the federal government, Education Under Secretary Nicholas Kent announced in his opening ...
This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Acquiring consumer businesses demands a fundamentally different approach than B2B services, ...
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