Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...

Programmatic digital out-of-home (pDOOH) is becoming a more established part of agency media planning in Australia, with three in four agencies expecting investment to increase over the next year, ...

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...

SODA, the successor to ICX, is now live worldwide on Kraken as SODAX secures MiCA-compliant standing in the EU. ZUG, ...

Friday, Aug. 14, 2026 at 8:30 a.m. ET Gross Revenue -- $3 million for Super League Enterprise, Inc. (NASDAQ:SLE), reflecting flat performance year over year and sequentially which management ...

Tempe, Arizona, August 17th, 2026, FinanceWireGenius Monkey today launched In-Play CTV, a live sports advertising product ...

AI is making adtech decisions harder to see, putting pressure on platforms to explain outcomes and prove their value. The ...

Adswerve, a leading data and media analytics consultancy operating at the intersection of adtech and martech, today announced the launch of Adswerve Premium Supply, a premium supply offering that ...

Simpli.fi, the real-world media platform built for the age of immediacy, in a strategic partnership and technical integration with Freshpaint, a privacy-first healthcare marketing platform, today ...

Premium is consistent, verifiable delivery across a broad and high-quality content library, and it is measurable outcomes that tie media investment to real performance.

Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.

Fox Corp.’s Red Seat Ventures is the latest entity to strike up a partnership with Amazon in a bid to give advertisers broader reach in programmatic venues. Amazon will give advertisers the chance to ...