Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, president and co-founder of ...

Since the dawning of human kind, many innovative, life-changing technologies have been created to increase the speed and efficiency of certain processes. In 1793, Eli Whitney invented the cotton gin ...

Ever since 19th Century retail marketer John Wannamaker's "which half" quip, the ad industry has been transfixed by binary results, so it's not surprising that the just-released first quarter 2026 ...

AI is making adtech decisions harder to see, putting pressure on platforms to explain outcomes and prove their value. The ...

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

AMC Networks has enabled programmatic ad buying on three of its linear networks after a successful pilot last month. AMC Networks says this technological advancement is noteworthy as “it marked the ...