Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

GameSpot may get a commission from retail offers. Footage has emerged of Microsoft's AI-powered Gaming Copilot assistant in action, revealing how the AI agent can potentially assist players who use it ...

Chris Charla, the general manager of portfolio and programs at Xbox, has been with Xbox for 16 years, and worked on ID@Xbox for 13. He began in 2010 as the XBLA portfolio director, and has changed ...

Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial "This is an Xbox" marketing campaign — because, ironically, "it didn't feel like Xbox." The ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

Kendall Cunningham is a writer, a podcast host, and a lifelong gamer who has been writing about the industry for nearly 5 years. His work is driven by a love for games that dates back to the NES, with ...

Posts from this topic will be added to your daily email digest and your homepage feed. The wireless gamepad works just as well on the Steam Deck and PC as it does on the Xbox Series X / S. The ...

A hot potato: For more than a decade, the Xbox One stood as a remarkable exception in console security – a machine long considered impervious to hacking attempts. That reputation is now over. At the ...

If you’ve been (impatiently) waiting for Hades 2 to hit Xbox Series X/S and PS5, there’s some great news for you coming out of Thursday’s Xbox Partner Preview showcase. Supergiant’s roguelite action ...

Joshua started at GameRant in 2017 where he fell in love with a company that supports creativity, treats video games with the respect they deserve, and is complete with people whose passions match his ...

Posts from this topic will be added to your daily email digest and your homepage feed. There weren’t many big names featured, but it was a surprisingly varied lineup of games. There weren’t many big ...