Walmart is redesigning its Great Value brand as inflation pushes more Americans, including higher-income shoppers, to turn to ...

The nation's largest grocer is giving the brand a more modern and colorful spin as other retailers invest in private label.

Walmart is redesigning the packaging of its Great Value products to make them more appealing to customers and to help ...

Study reveals that front-of-pack labels alone can't ensure healthy choices, as perceptions of naturalness and processing ...

NEW YORK (AP) — Walmart is redesigning the packaging of its Great Value store brand to help customers instantly spot whether ...

The redesign of the brand, which spans 10,000 different products, will start to appear on Walmart shelves next month.

Circana data shows private-label growth outpacing brands worldwide. Learn how club, mass and discounter channels are ...

Atlantic Music Group (AMG) is a big fan of joint ventures at the moment. Fader Label is its latest partnership.

Companies that sell consumer packaged goods are among the most important customers for packaging suppliers. Market research ...

Food packaging is filled with terms that sound reassuring, but many labels mean less than shoppers think. Here is a clear, ...