Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

GameSpot may get a commission from retail offers. Footage has emerged of Microsoft's AI-powered Gaming Copilot assistant in action, revealing how the AI agent can potentially assist players who use it ...

Chris Charla, the general manager of portfolio and programs at Xbox, has been with Xbox for 16 years, and worked on ID@Xbox for 13. He began in 2010 as the XBLA portfolio director, and has changed ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial "This is an Xbox" marketing campaign — because, ironically, "it didn't feel like Xbox." The ...

Posts from this topic will be added to your daily email digest and your homepage feed. The wireless gamepad works just as well on the Steam Deck and PC as it does on the Xbox Series X / S. The ...

Kendall Cunningham is a writer, a podcast host, and a lifelong gamer who has been writing about the industry for nearly 5 years. His work is driven by a love for games that dates back to the NES, with ...

From the moment 4-year-old Cameron first stepped out into Glimmer in Spyro 2, he knew video games were going to play a central role in the rest of his life. Though he never planned to make it the ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

If you’ve been (impatiently) waiting for Hades 2 to hit Xbox Series X/S and PS5, there’s some great news for you coming out of Thursday’s Xbox Partner Preview showcase. Supergiant’s roguelite action ...

Xbox’s upcoming Partner Preview on March 26, 2026, will provide updates on major titles such as Crimson Desert and Starfield, while also reflecting a shift in strategy under the leadership of Asha ...

On the heels of a major leadership turnover and the reveal of its next-gen hardware initiative Project Helix, it's back to business as usual over at Xbox. Over on Xbox Wire, the company announced it ...