With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). Sure, Social Media Marketing is important, ...

Dressing for work was certainly easier back in the days depicted on "Mad Men." Men wore dark suits, white shirts and conservative ties. Wing-tip shoes ruled. The few female professionals imitated the ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

The phenomenon of moving in between languages or dialects within the same sentence is becoming more and more prominent – especially in the marketing world. In both linguistic and social spaces, this ...

Monday, April 8, marked the launch of Code Switch, our new blog covering race, ethnicity and culture. To commemorate the blog's launch, all week we solicited stories about code-switching — the ...

In sociology, code switching is when a person alters their speech to conform to different cultural norms. For example, marginalized people may use one way of speaking around their community and ...