Brands are looking beyond traditional support metrics as more complex customer interactions test the limits of AI automation.

Customer journey management platforms connect the customer’s sequence of interactions with the company’s ability to understand and manage it. They extend journey maps with data, analytics, decisioning ...

Customers have mixed feelings using GenAI for customer support, as 50% of customers say their interactions are easier when companies use GenAI, yet 87% of customers say it is essential for companies ...

A year after StoneX's survey shocked the market, two StoneX economists sit down for an exclusive interview, saying this ...

AI skills may offer a bigger career boost. A new PwC survey of more than 1,000 financial service executives found that 86% ...

Spread the loveWhen you’re looking to gather insights, whether it’s for market research, employee feedback, or customer ...

Your business serves a wide range of customers with unique interests and needs. One message will not appeal to everyone, but businesses can’t personalize marketing campaigns for each customer. Instead ...

Banks can no longer assume deposits are cheap or sticky. Money-market funds, rate-sensitive savers, digital mobility and ...

Spread the loveIn a world drowning in data, understanding what people think, feel, and need has become the ultimate currency.

Ajay Gupta started Stirista in 2009. He dives deep on the San Antonio-based company's growth, data-driven approach and adoption of AI.

Sending out feedback surveys are only the beginning. Here’s what leaders should do after collecting employee feedback.

AI vendors are shipping capabilities at record speed, but enterprises aren’t keeping up. The real AI opportunity may depend ...