Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...
Titled Buildit, it will be published by HarperCollins India and will be available across bookstores and online platforms from April 15.
Frank LoBuono is a Nyack resident, photographer, blogger and retired CBS News journalist.
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