No attribution model can answer every business question. Successful B2B marketers combine attribution, MMM, and ...

Open-source MMM (OS-MMM) packages, like Google’s Meridian, Meta’s Robyn and PyMC Marketing, which is a Python library for ...

In this opinion piece, Hamish Mogan, chief operating officer at Prophet, argues that marketers need to stop chasing a single source of truth and start measuring the whole demand system. “What’s the ...

Take the 2026 Demand Generation Benchmark Survey to see how B2B teams are proving revenue impact through attribution, pipeline and expansion.

There is no question that the current global temperature increase is human-caused. Global warming has long since emerged as the dominant signal amid natural climate fluctuations. However, identifying ...

New resource on destination marketing analytics, tourism marketing strategy, & data-driven visitor targeting turn ...

COLORADO SPRINGS, CO, UNITED STATES, August 5, 2026 /EINPresswire.com/ -- Intero Digital, a full-funnel digital ...

AI costs are soaring because teams can’t see what’s driving them; real-time infrastructure visibility finally makes the ...

Positive ETF flows supported gold in July, with European funds leading the pack. It is unclear whether regional rotation out ...

Only one-third of marketers say they fully trust platform-reported performance claims, while most express at least some ...

Not every AI story is a success; what are companies like Liberty Mutual and Manulife doing right that others get wrong?

Generative AI introduces a new on-demand operating capability: model-powered analysis, content generation, decision support ...