A Maryland state tax court has struck down the state’s tax on digital advertising. The court says the tax violates the ...

As Netflix, Amazon and YouTube reshape the global TV market, European networks and production companies are chasing very ...

Brazil’s President Lula da Silva says oil drilling in northern coastal regions could be a "passport to the country’s future." ...

Amazon Prime Video is seeing surging advertiser demand for its WNBA and NWSL coverage, prompting expanded integrations like Twitch Creator Casts that deliver incremental audiences with creator-led ...

Streaming video platforms had $280 million in national TV ad spend and $302.6 million in 'media value' from ad placement on TV networks from January 12-August 12.

Fox Corp.’s Red Seat Ventures is the latest entity to strike up a partnership with Amazon in a bid to give advertisers broader reach in programmatic venues. Amazon will give advertisers the chance to ...

As upfront negotiations wrap up, experts from Mediaplus and Jellyfish spoke about the overarching themes from this year.

Studios, like Prime Video, are using Samsung TV Plus to sample full seasons for free. The real test is whether viewing on one ...

As RTL doubles down on streaming and consolidation, its CEO makes the case for a hybrid TV model - and why Europe's broadcasters need to get bigger to compete with Netflix, Amazon and the tech giants.

A recently enacted New York law mandates that companies disclose when an ad includes a "synthetic performer" in place of a human actor.

The company wants to boost engagement through personalized recommendations.

Streaming fundamentally altered the supply dynamics of television advertising. Traditional broadcast operated with scarcity. Prime-time inventory was limited.