Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do ...
Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max.
You gotta build a "digital twin" of the mess you're actually going to deploy into, especially with stuff like mcp (model context protocol) where ai agents are talking to data sources in real-time.
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