Marketing at Sony Pictures Releasing International, India, says local culture is key to making global franchises resonate with audiences.

Rhode Island has hit a turning point with AI use in campaigns, which is being used to generate images and video with little oversight.

Mary Dickson, a downwinder from Salt Lake City who has survived thyroid cancer, said when she first saw Utah’s pro-nuclear billboards earlier this year while driving to Idaho, “I wanted to scream.” ...

The filings concern New York-based media company Piro Inc., which is registered to work for Havas Media Germany GmbH on behalf of the Israel Government Advertising Agency, LaPam.

Sean Duffy previously cited gamers' problem-solving and multitasking skills.

CINCINNATI (WKRC) - A national consumer advocacy group is attacking Kroger with an ad campaign designed to sow doubt in its customers. So, who is behind the campaign and why is it targeting Cincinnati ...

COLUMBUS, Ohio—Democratic gubernatorial nominee Amy Acton’s campaign has launched its first wave of TV ads, ending a months-long stretch in which Republican opponent Vivek Ramaswamy and his allies had ...

Media buys, including TV and digital ads, still account for more than half of campaign spending costs. Florida's large ...

Mark Zuckerberg really wants you to believe that AI is good, actually. But the centerpiece of his company's new "optimistic" ad campaign, at least for now, is a one-minute commercial for Meta's AI ...

MILAN — Prada is strengthening its long-standing ties with the world of cinema with its latest advertising campaign. For its fall 2026 images and flanking videos, the company tapped Academy ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. With the Halo: Campaign Evolved release date looming, it’s not too ...