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As AI platforms reshape online discovery, Indian businesses brace for legal battles over visibility, seeking accountability as they face traffic diversion and exclusion from AI responses.

A cross-section of companies may challenge AI platforms over the diversion of users away from their websites and excluding ...

For decades, online reputation management (ORM) was a battle for digital real estate. The goal was to occupy the first pages ...

While chatbots like Claude and ChatGPT can help narrow the information divide between patients and providers, they can also ...

Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, reshaping how brands need to reach ...

Not every platform marketed as AI-native was built that way from the startThe search layer is where the difference between genuine AI architecture and a retrofitted interface becomes immediately ...

Learn how AI helps Indian D2C brands scale with Indic-first strategies through multilingual content, localised journeys, and smarter customer engagement.

AI agents don’t see your website like humans do, and the accessibility tree is quickly becoming the interface that determines ...

AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.

Meta is under increased pressure to make its platforms safe for kids after losing a pair of lawsuits on safety and social ...