How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Our visual identity is like our brand’s signature — instantly recognizable, unmistakably Sac State. And while our brand is bigger than just logos, colors, and typefaces, those elements play a critical ...

Through in-depth qualitative research, we aligned on the following foundational principle for U of U Health: Caring Now, Pioneering the Future. This is a phrase that encapsulates the essence of the ...

Unilever has appointed Bristol-based Epoch Design to develop style guides for its entire brand portfolio. The retail packaging and brand specialist, which was recently acquired by Loewy, will deliver ...

This page provides guidelines and examples to help maintain consistency in written materials produced throughout UAB. It is based on three common style guides: the Associated Press (AP) Stylebook, The ...