It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase ...

With the holidays upon us, it's a good time for online stores to make sure their product descriptions are in shape. Here are a few tips and examples to help you spruce up your ecommerce copy.

Opinions expressed by Entrepreneur contributors are their own. Every business has something to sell, and the product section is where you tell readers what it is you’re selling. (For simplicity’s sake ...