Addressable LEDs are wonderful things, with products like Neopixels making it easy to create all kinds of vibrant, blinking glowables. However, for those without a lot of electronics experience, using ...

Today, we’re going to explore the uses of addressable LEDs. Addressable LED is an easy way to add complex lighting effects to any project. Each addressable LED has an integrated driver that allows you ...

A major new industry-wide addressable advertising consortium, called Project OAR (Open Addressable Ready), has formed. It is led by smart TV manufacturer Vizio, along with eight TV-media companies.

Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right ...

Cooler Master has announced , an RGB strip that supports addressable RGB. The packaging is white, 400 mm wide, and equipped with 30 ARGB LEDs. It can be mounted to a variety of different types of PC ...

Once upon a time, the cathode ray tube was pretty much the only type of display you’d find in a consumer television. As the ...

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The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year.