So, you’ve heard about Customer Data Platforms, or CDPs. They’re everywhere, promising to fix all your customer ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Rokt mParticle announced the launch of its Hybrid Customer Data Platform (CDP) on Snowflake AI Data Cloud on Oct. 16. According to company officials, the new offering provides enterprise companies ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

BOSTON--(BUSINESS WIRE)--Market-leading customer data platform (CDP) BlueConic today announced that it has been recognized as the only Challenger in the inaugural Magic Quadrant for Customer Data ...

LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

Foot Locker has selected the Ometria customer data platform (CDP) as the retailer seeks to deepen relationships with customers by delivering more personalized experiences at scale, fueled by the data ...