Follow these simple steps to increase your search ranking, make users spend more time on your site and make them come back for more in the future. Creating a silo structure for your website helps ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...

While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked. A ...