After a year and a half in testing, domain shortening service Bitly has moved its Bitly Pro service out of beta and straight into its core offering, now providing domain shortening and link analytics ...

If you’ve ever shortened or shared a link on a social platform, chances are you’ve used Bitly. “We are so ubiquitous, but at the same time, people gloss right over us,” said Mark Josephson, CEO of URL ...

Bitly began in 2008 by solving a simple problem for consumers: Links were too long for Twitter’s 140-character limit. So it shortened them. As far as technical solutions go, building a link shortener ...