Attribution rules look to prevent the creation of business ownership structures that run contrary to Internal Revenue Code ...
Success for institutional investors is built on operational excellence, performance attribution, risk management, and cash management. Over the course of 2024 we’ll explore these themes in detail and ...
If marketers could land customers with one killer ad or perfectly crafted message, there'd be no need for one of today's most talked about marketing disciplines: Attribution. But alas, such is not the ...
Attribution science is a growing area of study that analyzes whether extreme weather events like hurricanes, heat waves, or flooding are caused — or influenced — by climate change. A good example is ...
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Artificial intelligence attribution and licensing startup Musical AI scores $4.5 million raise: ‘We have made attribution simple and turnkey’
Artificial intelligence attribution startup Musical AI (formerly Somms.ai) has announced a $4.5 million raise and set its ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO at OptiMine. At a recent ...
Attribution window is an ad publisher’s time limit to claim credit for user clicks/impressions for app installs/purchases. The term attribution window, aka conversion window, is the period during ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, ...
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