MILAN (AP) — Mittens versus gloves? Hats against headbands? Merino wool over Mongolian cashmere? Fashion is its own competitor in any Olympics, from team uniforms at the opening and closing ceremonies to individual looks in the stadiums and — during the Winter Games — on the slopes.

May these looks be ever in your favor.

Take it from a professional shopper.

At the Milan Winter Olympics, Gen Z's fashion stage will be the slopes and shared over social media. Niche brands include AlphaTauri, Kappa, Le Coq Sportif and Oakley.

Amid the buzz of the Winter Olympics — and with runway debuts from Gucci, Fendi, and Marni — it’s set to be an exciting season in Milan.

As the fall slowly transitions into the bitter cold, the weather is not the only thing that is shifting. This change marks the beginning of a new fashion cycle, causing the rise and fall of certain styles,

We found everything you need to channel Après-ski chic or full-on hibernation mode.

Straight from the runways, your guide to the defining Men's Fall/Winter 2026 fashion trends is officially here.

With temperatures dropping and frost on the morning grass, it is time to pick up some new winter clothes, right? A survey by Advance America polled 3,002 shoppers to find “the independent clothing stores most beloved for affordable winter fashion.”

Woodburn-Showalter modeled sooty gray, nine-pocket, snowflake-speckled cargo shorts during his strut. Others, like junior Oliver Swain, an accounting and organizational management major, exhibited a retro 2000s look in his calf-draping basketball shorts sashay.

The 2026 Milano Cortina Olympic Games continue with thrilling, must-see events. Here's what you can expect on primetime for Monday, Feb. 9.