The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

Traditional web searches are losing market share to AI-driven queries. So a Minneapolis-based agency is offering a new ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

A new study from LightSite AI shows that 89 percent of SEO executives still treat Generative Engine Optimization as traditional SEO, even as AI ...

The Links Guy takes a unique results-driven approach that has generated numerous high-profile success stories and furthered ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a seismic shift in how clients, referral sources, legal journalists, and even ...

Users are more prepared to buy than ever before when they arrive at your site from an answer engine. The answer engine optimization industry has been infected by a terrible disease of terms that don’t ...