As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. The post Why server-side tracking is making a comeback ...

A small program that is run on the user's machine. For example, JavaScript scripts are widely used on Web pages that are executed in the client machine. Contrast with server-side script. THIS ...

Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, ...