Elon Musk’s AI company, xAI (PC:XAIIQ), is entering the video game market. The company has started hiring for a new gaming studio focused on ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Amid a riotous AI hype cycle, companies are promising that their agentic AIs will —eventually, at least — do everything from ...

The spread of generative AI has become background radiation, pitting players against studios and leaving its role uncertain.

As reported by Automaton, a survey conducted by the Computer Entertainment Supplier’s Association (CESA) during June and July found that 51% of Japanese game companies are using AI in some capacity.

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...