We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the ...

Numbers have a certain allure. They seem precise and unbiased, offering a straightforward way to compare products. This is particularly tempting in the complex world of software services, where ...

Discover a complete guide to CRM analytics, including the types of data collected, key metrics to track, and what features to look for in a tool that can help grow your business. Customer relationship ...

Software engineering teams have tried all sorts of ways to measure the software development process and developer productivity. Here’s why DORA metrics are becoming the industry standard. For years, ...