You may have heard of relationship marketing, where you sell by forging connections with your customers. Transactional marketing is the opposite: Instead of worrying about relationships, your ...

Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.

Ever since the first classified ad appeared in the Boston News-Letter in 1704, many companies have built large businesses charging sellers (advertisers) to add supply (listings) to their marketplaces.