Some 73% of adults swam more as kids. However, many have nostalgic memories of eating Airheads at the pool. The company wants to reintroduce that experience, encouraging adults to swim again — with a ...
Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...