Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...

Autonomous sensory meridian response, or ASMR, causes a tingling sensation in your head and neck after triggers such as repetitive movements or whispering. Scientists have only recently started ...

Maybe you've seen one of the millions of videos devoted to ASMR on the internet, or perhaps you experience the brain tingles yourself. Here's what you need to know about the phenomenon, adapted from ...