A new study shows how slot machines' “near misses” capture attention and how re-educating the brain can break the spell.

Online casino games serve a purpose beyond providing entertainment. The games function as digital experiences which developers designed to shape the way users think and develop their habits and react ...

The modern slot gaming industry is no longer driven by the novelty of playing a slot game and its chance-based gaming ...

From “hot streaks” to “due” wins, imagery reshapes how players interpret odds.

Learn how slot machines work, from RNG and reel mechanics to RTP and volatility. A clear, expert guide to understanding modern slot games.

Bingo slot machines combine the excitement of traditional bingo with the fast-paced action of slot gaming. These hybrid games are gaining popularity in the UK, offering players a unique experience ...